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NONE: Re: ONLINE-ADS>> Why it is a *HUGE* mistake to try and trick search engines...
Re: ONLINE-ADS>> Why it is a *HUGE* mistake to try and trick search engines...
Foye M. Troute (lcijupiter_at_emi.net)
Mon, 21 Oct 1996 22:54:08 -0400
At 08:34 PM 20-10-96 -0400, Eric Ward wrote:
>
>
>Now this is the one topic that will get me to de-lurk anytime...
>
>Here is my perspective on search-engine results tweaking,
>from an article finished a couple weeks ago.
>
>-Eric Ward
>The WardGroup / NetPOST & NetWIRE /
>Internet Press & Publicity -- http://www.netpost.com
>
>------------------------------------------------------------------
> Tuning HTML for search engines...Fair or Foul???
>------------------------------------------------------------------
>
>ON Mon, 21 Oct 1996 08:13:12 -0400
>Peter Hartley <hartley_at_shop.hartley.on.ca> wrote:
>{EDITED BY MODERATOR, Original Eric Ward Post in Digest #114, October >20}
>And IMHO this is about as wrong and a bad a piece of advice as I have seen
>in the last 20 years. If your job is to get a page seen - then it is your
>job to that, by fair means or foul. To do less is to abdicate your
>responsibility, be it a responsibility to your client or to your own
>business. And, for the record, examining your competitors' pages doesn't
>necessarily help if they change them as soon as they have been indexed by
>the engine for which they were were designed.
I've been on this list from the start and have had many very interesting
and educational exchanges with its members. I had to delurk on this one!
>From the quoted text above:
>If your job is to get a page seen - then it is your
>job to that, by fair means or foul.
Search engines and directories attempt to deliver a level playing field
by giving their users accurate results from the searches that they conduct. They
all publish rules and guidelines for submissions. It is up to the ethical
IPP/ISP/Individual to see that those rules and guidelines are followed. To uses the directories
'by all means foul' is akin to putting yourself in the same category as some of the low-life
con-people who have invaded the net. It speaks poorly on your company and those
companies that you represent.
Rules and guidelines are established for a reason. Why not give them a
chance? Could it be that the content of your clients pages is the reason that they are
not scoring higher? Does your client know, or do you know, what the real keywords are that
the average people will be using when looking for your client's pages? Don't laugh - this can be a
problem area.
What I'm suggesting is that you concentrate on the content of your
client's pages. Play by the search engine/directories rules. If the results don't satisfy you,
then go back to the page content. Sooner or later all of the search engines/directories will
be bound by international standards not unlike the library card catalog system (which is based
upon content.) Bottom line is that it is the content that is going to get your clients results!
Happy surfing!
Foye Troute
--
************************************************************
Foye M. Troute, President Voice: (407) 744-3652
Laser Consultants, Inc. Fax: (407) 746-8573
Jupiter, FL E-Mail: lcijupiter_at_emi.net
http://www.lcijupiter.com/ E-Mail: macsline_at_emi.net
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Internet WWW Site Design, Creation and Management
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