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NONE: Re: ONLINE-ADS>> web tracking
Re: ONLINE-ADS>> web tracking
Florida Internet Marketing Group (flmarket_at_igc.net)
Tue, 22 Oct 1996 00:22:38 -0400
Hello all,
I have been monitoring this group for sometime now and have been extremely
impressed with the discussion in this group.. Being a Web developer and
marketer it has proven to be an envaluable tool.. Now I have something that
might finally be of value to someone else.. Over the past year we have been
working with a software develpment company to develope web managment and
reporting tools. What we have come up with has been with out a doubt the
best answer to the questions of "Who visted the site?" "What did they see?"
and most importantly "How did they find me?" that I have ever seen.. What
we have been able to do is to use the new combined log format to now find
better results to these questions... The newer log format has a better
reverse sub-domain name lookup and combines all three previous log files,
referrer, access, and agent logs into one single record... This allows us
to look at one individual record and see the host they used, country their
in, time of day accessed, what they requested, how they got it ( if any
errors or not ), what browser they used, the platform they use (win 95), and
also ( the biggest advancement ) where they were last before this request...
>From a marketing asspect this to me is completely envaluable information..
I am no longer relying on the information provided by a seller of
advertisments to basis my buy dissisions on. I now know exactly how many
times someone typed into Yahoo "web developer" and used that link to link to
me... That to me is important... we also use the other information to help
us deterimine how effectively our site is directing people to information we
want them to see... We can tell that X number of people accessed the site
today but only a small % of X went to the product sheet we wanted them to..
Now we can ask why? beyond thses points we have also tried really hard to
make these tools easy to use.. We have writen them in C.. This is much
more stable than the perl version we had and also is less of a load on the
server... We have also made the reports easy to read in both bar charts and
tablular charts formats that are updated twice a day and that broken down my
months and easily archived off for use years down the road if needed... Well
beyond the information this gives us, we feel like there is an added
advantage to this when it comes to our clients.. Alot of our smaller
business clients are still trying to justify the cost associated with the
Internet, these reports show real results and help us hold their hand and
explain the effectiveness or ineffectiveness of they're web presence in
getting exposure.. It has proven to be a deffentant advantage we have over
our competition atleast here locally.. I am sure that there is alot of you
that might disagree with me and I look forward in reading your responses..
If you would like to take a look at our on-line browsable reports, you can
find one at: http://www.flmarketing.com/reports/pnr/index.htm you will
need to enter a UserName of "guest" and a password of "guest" togain access..
Happy surfing...
Chip Crawford
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Florida Internet Marketing Group
www.flmarketing.com
FIMG_at_flmarketing.com
"Linking Businesses to the Universe of Internet Resources"
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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