ONLINE-ADS>> Advertising on Company Sites

Armon Hicks (ahicks_at_zeta.org.au)
Tue, 22 Oct 1996 21:54:25 +0000

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As a issues management consultant I have built for a client a WWW
site that essentially promotes them, their " brand" and therefore their
services. It is a company site/internet billboard.

As a way of covering some of the costs of development, we are
considering accepting banner advertising.

The issue is does the banner advertising diminish the impact of the
site, and reduce the good will attaching to my clients "brand".

One thought is that having attracted visitors to the site, having
advertising could be giving competitors a free ride.

I am interested in learning about whether people have placed
advertising on their company site/internet billboard and whether it
has been a success or failure.

Would appreciate greatly any comments.

Armon

***************************************************
* Armon Hicks, Senior Consultant *
* KORTLANG Sydney. *
* Ph +61-2-9552 4499 Fax +61-2-9552 4899 *
* Email armon.hicks_at_sydney.kortlang.com.au *
* URL http://www.kortlang.com.au *
* *
* "An Australian political junkie making his *
* way in the world..... *
***************************************************

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