Re: ONLINE-ADS>> Advertising on Company Sites

Donna Dolezal Zelzer (djz_at_efn.org)
Tue, 22 Oct 1996 08:38:11 -0700

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At 2:54 PM 10/22/96, "Armon Hicks" <ahicks_at_zeta.org.au> wrote these words

>
> As a way of covering some of the costs of development, we are
> considering accepting banner advertising.
>
> The issue is does the banner advertising diminish the impact of the
> site, and reduce the good will attaching to my clients "brand".
>
> One thought is that having attracted visitors to the site, having
> advertising could be giving competitors a free ride.
>

I think it depends a lot on what advertisers you have. There's no
particular reason to place your competitors ads on your site, for example.
(In fact, in most cases, why would you?)

And you might want to look for advertisers whose product/service
complements the company's in some way. Not only will this be a better
targeted ad placement for them, but will add value to your site by giving
your visitors access to additional and relevant information.

Donna

---------------------
Donna Dolezal Zelzer <djz_at_efn.org>
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