ONLINE-ADS>> content sponsorship rates

Garnet Heraman (garnet_at_rhizome.com)
Tue, 22 Oct 1996 11:23:02 +0100

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Hi List Members:

I am Director of Marketing for a small but aggressive ezine/search engine
focused on new media art , technology and culture. The reportage is less
flip, more serious than something like HotWired. As our publicist is fond
of saying, RHIZOME INTERNET is more food for thought than eye candy.

We have strong demographics and psychographics, as our users are a highly
international (30 countries) group of computer hardware/software opinion
leaders and purchase decision makers. But we will never have enough traffic
(we're currently running around 10,000 unique accesses/month in our 2d
month since launch) to sell advertising banners based on CPM. Naturally
content sponsorship is the way to go, but we're having some trouble
figuring out how to price this. Our ad customers are likely to include:

hardware/software companies
computer retailers and catalogues
telecom companies
isp's
internet content providers
web developers
book/music/multimedia retailers

I would appreciate if anyone with relevant examples or templates of rate
cards for content sponsorship offerings would contact me directly, or email
them to the address in my signature.

Thanks for your help.

Garnet Heraman
Director of Marketing
RHIZOME INTERNET

________________________________________________

--> garnet_at_rhizome.com
--> http://www.rhizome.com
--> tel +1 212 406 8714
--> fax +1 212 406 1399
--> 368 Broadway #403, New York, NY 10013

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