NONE: ONLINE-ADS>> Update to Web Site Banner Advertising page

ONLINE-ADS>> Update to Web Site Banner Advertising page

Mark J. Welch, Esq. (
Tue, 22 Oct 1996 19:34:05 -0700

For those interested in various "pooled" web site banner
advertising programs -- if you have not checked out my
web page recently -- take a look at my page at
< >

Among other changes and additions to the page over the past
few weeks, my page now reflects the fact that IBN (Internet
Banner Network or "Banner-Net") has defaulted on their
payments to web sites, apparently based on retroactive
rule changes. (Synopsis: IBN promised to pay one-half cent
for every ad impression, without restriction. IBN sold
no ads, and thus ran the identical in-house ad [for its
"Free Newsletter" site] for two months while total ad
impressions rose into the millions. Not surprisingly,
the click-through rate plummetted. IBN's reaction was
to decide to NOT pay any of the royalties promised to
sites that generated a click-through ratio under 1%,
and to pay only half of the agreed royalties to sites
with click-through ratios just above 1%.)

As far as I know, there are NO companies that will
reliably pay for "all available" ad impressions. I have
received a lot of inquiries this week from people looking
for a viable "pooled web site" ad company and I have
had no useful suggestions for sites with fewer than
100,000 impressions per month (nor for larger sites
that have questionable content or poor demographics).

-- Mark J. Welch, Attorney at Law, Pleasanton CA
-- 510-462-8483
-- Email is not legal advice, and is not confidential.


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