Re: ONLINE-ADS>> Useful new META TAG

Ken Jenks (MindsEye_at_ghgcorp.com)
Tue, 22 Oct 1996 07:58:18 -0500

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Patrick van der Valk <consult_at_betacyte.pt> reports:
><META HTTP-EQUIV="Pragma" CONTENT="no-cache">
>
>seems to stop caching (at least using Netscape 3.0, Win 3.11) of pages. This
>works when people use the [Back] button and should allow for more page hits
>and therefore more advertising possibilities :-)
>
>There is of course a downside to it, and that is when the page is big, and
>contains lots of graphics, it will slow the user down, and he/she might not
>like it.

You can apply that the Pragma: nocache directive in a couple of ways,
including for individual images (like banner ads). This means that most of
your page will be cached, but your banner ad won't, so you can re-load a
different ad every time.

>Does anybody have any experiences with this tag? I assume it is browser
>dependant. Is that correct?

Yes, it is browser-dependant, but most modern browsers support it.

-- Ken Jenks, Editor-in-chief, Mind's Eye Fiction
http://tale.com/
mindseye_at_tale.com

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