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NONE: Re: ONLINE-ADS>> Why it is a *HUGE* mistake to try and trick search engines
Re: ONLINE-ADS>> Why it is a *HUGE* mistake to try and trick search engines
Steve Roth (72260.3100_at_CompuServe.COM)
23 Oct 96 11:49:15 EDT
>> And IMHO this is about as wrong and a bad a piece of advice as I have seen
>> in the last 20 years. If your job is to get a page seen - then it is your
>> job to that, by fair means or foul. To do less is to abdicate your
>> responsibility, be it a responsibility to your client or to your own
>> business. And, for the record, examining your competitors' pages doesn't
>> necessarily help if they change them as soon as they have been indexed by
>> the engine for which they were were designed.
>
>Peter. Errrr...Ummmm...WAKE-UP!! You are saying it is ok to
>skew the process of locating resources for everyone, so that your
>client will benefit. Multiply that by a few thousand practioners,
>and if you don't see the problem, God help you.
Striking a middle ground here (I hope): If one loads a page to get it up
in the listings, does it necessarily skew the process for everyone?
Let's say you're selling surfboards, for instance, and you put in a bunch
of spandex stuff about surfboards, skegs, hangin' ten, etc. Wouldn't that
simply float you up (so to speak) for people who are interested in
surfing, pushing you above all the nonsense hits that we inevitably get
whenever we are searching for something (and, also, above some valid
hits...)?
Putting sex fifty times in spamdex text on a surfboard web site, on the
other hand, is completely unscrupulous (and stupid of course), and skews
the results for all those virtuaous souls who are looking for real
content.... <g>
Thoughts?
Steve
----------------------------------------------------------------------
Steve Roth sroth_at_thunderlizard.com
President Direct voice: 206/285-0307
Thunder Lizard Productions TLP main number: 206/285-0305
1619 8th Avenue North Fax: 206/285-0308
Seattle, WA 98109 http://www.thunderlizard.com
QuarkXPress Conference o PageMaker Conference o Photoshop Conference
Web Advertising '96
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