Re: ONLINE-ADS>> Third Party Audits

Bob Wyman (bobwyman_at_healthgate.com)
Wed, 23 Oct 1996 20:21:19 -0400

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Jane Klegarth <jane_at_bpbasecamp.com>wrote:
>we have chosen to have our site audited by ABC..
> for several reasons, ...

ABC (or ABVS) is definitely the right way to go. They have a long
history in this business and as a non-profit we can probably rely on
them to focus on getting the job done right -- rather than working
the angles to make some money on the side. For instance, I think it
is exceptionally unlikely that we would ever see ABVS mining the data
that is entrusted to them so that they can make a buck selling
research reports -- as DoubleClick and I/PRO are doing.

When you pick an auditor, you should pick someone who is in the
business of auditing. Not an ad broker or market research operation
that offers auditing as a side-line or loss-leader.

bob wyman

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• Maybe in reply to: Jane Klegarth: "ONLINE-ADS>> Third Party Audits"

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