NONE: Re: ONLINE-ADS>> Interactive Ad Banners

Re: ONLINE-ADS>> Interactive Ad Banners

Aric Boyles (
24 Oct 96 10:35:59 ES

> I'm doing some research on what i call Interactive Ad Banners i.e. ad
> banners that go to a jump page (not the corporate Web site) where a visitor
> can experience some level of interaction with the brand or just have fun,
> courtesy of the brand. Anyone know of any examples out there already?
> thanks
> Lynnly Labovitz
> Director New Media
> CKS Partners

We offer something similar called a "buffer page". When the user clicks on the
ad, they are sent to a page on our site provided by the advertiser which offers
more information about the product or brand. From there, the user can then
click through to the corporate website, or click back into DCOL. But, it's been
awhile since anyone provided us with a buffer page. As a matter of fact, your
company (CKS and Anderson Lembke) is the ad agency for one of our sponsors at
this very moment. Did you know about our buffer pages??? If not, now you do!

Aric Boyles
Advertising Traffic Manager
Discovery Channel Online


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