ONLINE-ADS>> Re: ABVS

Michael Tchong (mtchong_at_ipro.com)
Thu, 24 Oct 96 22:23:01 -0800

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>For instance, I think it is exceptionally unlikely that we would ever see
>ABVS mining the data that is entrusted to them so that they can make a buck
>selling research reports -- as DoubleClick and I/PRO are doing.
>
>bob wyman

There is a huge void in Web activity knowledge. Advertisers and site
operators need data on both site-specific and cross-site activity. I/PRO
is in a unique position to provide this information and believes that
aggregating and dissecting information from various sites helps the
entire industry. The more data points you have, the better off we all are.

Web sites are looking to justify their existence -- and to turn a profit
some day. I/PRO's research capabilities are but one tool to help them
achieve that goal. That's why 75 ad-supported sites have volunteered --
in writing -- to participate in I/PRO Research.

BTW, I/PRO has not, does not, and will never resell a site's proprietary
information, in
any form, without their explicit consent.

I hope this clarifies our position.

Michael

415.975.3406 (fax: 415.975.3438) I/PRO
CyberAtlas Editor 785 Market Street
http://www.cyberatlas.com San Francisco, CA 94103
Conference Chair Web Advertising '96 New York 10/31-11/1
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