ONLINE-ADS>> Re: Interactive Banner Ads

Jim Waltz (jwaltz_at_blowhole.dmn.com)
Fri, 25 Oct 1996 12:10:04 -0500

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> I'm doing some research on what i call Interactive Ad Banners i.e. ad
> banners that go to a jump page (not the corporate Web site) where a visitor
> can experience some level of interaction with the brand or just have fun,
> courtesy of the brand. Anyone know of any examples out there already?
> thanks
>
> Lynnly Labovitz

Interesting question. My company represents ad sales for several popular
music-oriented sites, including Casbah, Metaverse, and Pollstar, and we
offer bridge pages to all our advertisers provided they want to create
them. We will also build bridge pages for clients for a fee, but most of
the time the advertiser wants to retain control of the creative.

Although there are many ways of tracking results from particular
advertisements, offering a bridge or jump page facilitates quick and
accurate tracking while at the same time positioning the brand in a
customized way that stimulates interaction. I have seen some good examples
of bridge pages from advertisers on Starwave, Espnet, and others. If you
are looking for specific examples of the jump pages themselves, let me know
privately and I would be happy to point you directly to them.

Good luck with your research. I hope you can share your valuable results
with this list- it would go a long way toward helping sites to better meet
the needs of advertisers.

"Casbah--if music is your life's passion, we've got the aphrodisiac."
Casbah- http://casbah.dmn.com/
Win a free CD! Enter Casbah's Cowabunga CD Giveaway today!

Jim Waltz, Director Sales & Marketing Digital Music Network
jwaltz_at_dmn.com 319 Main Street,
Stoneham, MA 02180 p: 617.279.2895 f: 617.279.3507

DMN Media- reach 30 million raving online music fans. http://www.dmn.com/media

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