Re: ONLINE-ADS>> VARIATION ON NEW FORM OF ADVERTISING IDEA

dgreen_at_aztec.co.za
Sun, 27 Oct 96 09:30:30 PST

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--- On Thu, 24 Oct 1996 16:54:58 -0700 "Mark J. Welch, Esq." wrote:

>Actually, someone clipped the signature from my submission, which was
>a fake Wal-Mart ad. I was trying to demonstrate the likely abuse of
>such a system of "signature advertising" in that the signature would
>be counted in a "me-too" message that would tend to infuriate people.

I recently got a sponsor for a mail forum that I run. The sponsor's message was attached to the
end of each message that went through the listserver software (much the same way as the sponsors
messages appear on this forum from time to time).

Participants in the forum largely did not trim the sig file and the mails very rapidly got quite
large with many lines of the repeated sponsors message at the end of each mail - we ended up
discussing the sponsorship issue on the forum - a little flaming ensued and the sponsorship was
pulled (although the message still appears in some mails!).

This is slightly different to the issues raised by Mark but arises from the same problem - those
sponsorship messages are (unless there is disciplined trimming) going to build up and irritate
at the end of each mail.

Regards
David
-------------------------------------
Dr David Green
dgreen_at_aztec.co.za
The Strategic Health Review:
http://www.aztec.co.za/biz/dgreen/strat1.html
Phone +27 (0)21 790-4521 Fax +27 (0)21 790-3154
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