NONE: Re: ONLINE-ADS>> Interactive Ad Banners

Re: ONLINE-ADS>> Interactive Ad Banners

Donna Dolezal Zelzer (
Mon, 28 Oct 1996 06:45:59 -0800

At 11:55 PM 10/26/96, Ken Jenks <> wrote these words:>

> Instead of "banner ads," though, we're offering advertisers full-page ads --
> or even multi-page ads.
> This system only works if you give the consumer an incentive to interact
> with the ad and make sure he doesn't zip past it.

How do you define a full-page (since pages on the web can be of various sizes?

And how do you set it up so that coming across an ad page in the middle to
browsing a site isn't a total interruption? After all, you can't really
"zip right past" a web page in the same quick sense that you can turn the
page of a magazine -- it's going to take time to load. And I personsonally
would tend to be irritated by ads like this, unless they were tightly
integrated with site content, or I;d know what i was getting into before i
followed a link.


Donna Dolezal Zelzer <>
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