Google
 

NONE: Re: ONLINE-ADS>> Interactive Ad Banners

Re: ONLINE-ADS>> Interactive Ad Banners

Donna Dolezal Zelzer (djz_at_efn.org)
Mon, 28 Oct 1996 06:45:59 -0800

At 11:55 PM 10/26/96, Ken Jenks <MindsEye_at_ghgcorp.com> wrote these words:>

> Instead of "banner ads," though, we're offering advertisers full-page ads --
> or even multi-page ads.
>
> This system only works if you give the consumer an incentive to interact
> with the ad and make sure he doesn't zip past it.

How do you define a full-page (since pages on the web can be of various sizes?

And how do you set it up so that coming across an ad page in the middle to
browsing a site isn't a total interruption? After all, you can't really
"zip right past" a web page in the same quick sense that you can turn the
page of a magazine -- it's going to take time to load. And I personsonally
would tend to be irritated by ads like this, unless they were tightly
integrated with site content, or I;d know what i was getting into before i
followed a link.

donna

---------------------
Donna Dolezal Zelzer <djz_at_efn.org>
Starlady's Home Page: http://www.efn.org/~djz/index.html
----
The Online Birth Center (pregnancy, birth, midwifery, breastfeeding)
http://www.efn.org/~djz/birth/birthindex.html
----
Subscribe to the OBC News -- a free weekly newsletter!
Send a message to <Majordomo_at_efn.org> with <subscribe obcnews> in the body
For info, write to <Majordomo_at_efn.org> with <info obcnews> in the body


HOW TO JOIN THE ONLINE ADVERTISING DISCUSSION LIST

With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.

 


Online Advertising Industry Leaders:

Local SEO with Video
Houston SEO
Houston Web Design

Add your company...

Local SEO with Video
 



 


 
Online Advertising Discussion List Archives: 2003 - Present
Online Advertising Discussion List Archives: 2001 - 2002
Online Advertising Discussion List Archives: 1999 - 2000
Online Advertising Discussion List Archives: 1996 - 1998

Online Advertising Home | Guidelines | Conferences | Testimonials | Contact Us | Sponsorship | Resources
Site Access and Use Policy | Privacy Policy

 
2323 Clear Lake City Blvd., Suite 180-139, Houston, TX 77062-8120
Phone: 281-480-6300
 
Copyright 1996-2007 The Online Advertising Discussion List, a division of ADASTRO Incorporated.
All Rights Reserved.