Re: ONLINE-ADS>> Commercial Advertising?

Jeanne Dietsch (jadietsch_at_activmedia.com)
Wed, 30 Oct 1996 10:03:27 -0500

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>Has anyone ever had a client (a commercial business--not a publisher), who
>developed their website to such a value-added point that it attracted
>enough traffic to justify charging publishers or other companies for links?
... Another unexpected flip-flop the web has
>brought, I suppose.
>Steve Glover

Steve, I think you've discovered a little realized fact; *every* company
with a website is now a publisher.

When gates are as numerous as fenceposts, who serves as gatekeeper and how
do you hold an audience? How do barter arrangements work between business
and business? Business and consumer? How do ad agencies find a position in
this new landscape?

Whatever models emerge, there will definitely be a flip-flop for some of
those riding high in the traditional advertising world.

Jeanne Dietsch, ActivMedia, Inc,------------------------- www.activmedia.com

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