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NONE: Re: ONLINE-ADS>> Commercial Advertising?
Re: ONLINE-ADS>> Commercial Advertising?
Steve Kotvis (skotvis_at_primenet.com)
Wed, 30 Oct 1996 21:33:07 -0700 (MST)
At 10:03 AM 10/30/96 -0500, Jeanne Dietsch wrote:
>>Has anyone ever had a client (a commercial business--not a publisher), who
>>developed their website to such a value-added point that it attracted
>>enough traffic to justify charging publishers or other companies for links?
>... Another unexpected flip-flop the web has
>>brought, I suppose.
>>Steve Glover
>Steve, I think you've discovered a little realized fact; *every* company
>with a website is now a publisher.
>
>When gates are as numerous as fenceposts, who serves as gatekeeper and how
>do you hold an audience? How do barter arrangements work between business
>and business? Business and consumer? How do ad agencies find a position in
>this new landscape?
>
>Whatever models emerge, there will definitely be a flip-flop for some of
>those riding high in the traditional advertising world.
>
I agree with your analogy to a certain extent. However, it will still take
some time for enough "turf" to be guarded by those fence posts. The "real
estate" that they surround today is still but an acre in the vast worldly
landscape. Expanding upon the analogy, as the Internet-based acreage grows,
it's still got to be located in a desireable area to the extent that they
represent access to a sufficient market. Additionally, the Internet will
not be replacing many of the conventional advertising mediums. They will be
in addition to it, as well as replace a portion of conventional as well as
other less efficient means of promotion (coupons for one).
Steve
___________________________________________________________
Stephen Kotvis egs(tm) ~ Electronic Grocery Shopping
ERM, Inc skotvis_at_primenet.com
Electronic Retail Marketing http://primenet.com/~skotvis
___________________________________________________________
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