NONE: Re: World Wide Web ad revenues
Re: World Wide Web ad revenues
Mark Cuban (mcuban_at_audionet.com)
Wed, 04 Sep 1996 20:19:32 +0000
Cliff,
I know we at AudioNet have not been listed, and we have just past the 200k
PER MONTH level, and are continuing to grow very quickly at
http://www.audionet.com.
Then again we are the only site that is selling audio based ads. So this
helps as well.
Mark
>
>
>Date: Wed, 4 Sep 1996 12:06:57 -0600
>To: online-ads_at_mailserv.tenagra.com
>From: cliff.kurtzman_at_tenagra.com (Cliff Kurtzman)
>Subject: World Wide Web ad revenues
>
>A PR Newswire release yesterday from Jupiter Communications indicated that
>total World Wide Web ad revenue for the first half of 1996 was an estimated
>$71.7 million. Some 600 Web sites offered ad space (according to the
>release), yet the top ten collected 66 percent of all ad revenue. Twelve
>publishers drew more than $1 million in the quarter. Fifty raised more than
>$100,000.
>
>Also according to the report most of the ad spending continued to come from
>a relatively small number of advertisers in the second quarter, the top ten
>accounting for 31 percent.
>
>Jupiter tracks advertising on over 100 Web sites, which Jupiter estimates
>collect 93 percent of all Web ad spending. It uses published rates in its
>calculations and does not include money paid for listings in online
>directories or space in online malls.
>
>I'm curious what this list thinks of some of these numbers. Only 600 web
>sites that offer advertising? 100 sites collect 93% of the advertising
>dollars? Using published rates in the calculations and guesstimating the
>number of ad placements seems a leap of faith at best, possibly not even
>giving accurate results within a factor of 2. I know we were recently
>surprised to see one of our sites that has never generated _any_ paid ad
>sales turn up in a listing (PC Computing) of top money making sites that
>was based on Jupiter's database. And another site that will bring in
>several hundred thousand dollars this year in ad revenue was not even
>listed in the PC Computing report.
>
>Obviously contacting the web site operators and asking them what their
>actual revenues are might produce more accurate results, but then again
>most people might not want to disclose that information (I probably would
>not, unless the data was not tied back to my sites). So is guesstimating
>based on site inspections and published rates the best that can be done?
>Is this the same thing done for estimating ad spending in print and
>television?
>
>--Cliff
>
>Cliff Kurtzman
>The Tenagra Corporation
>http://www.tenagra.com/
>713/480-6300
>
>
