Re: Payment on Conversion

Kristine Loosley (kris_at_concentric.net)
Thu, 05 Sep 1996 11:11:47 -0700

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At 12:02 PM 9/5/96 -600, Robert Grosshandler wrote:
>
>I am considering putting up a site that would sell a product priced
>extremely cheaply - possibly as low as $4.95. The only way to
>purchase it would be via the Web.
>
>I am exploring the possibility of offering to pay sites that advertise
>my site/product on a conversion basis - that is, if a surfer makes it
>to my site from your site, and then pays, I would pay you.
>
>I am considering paying as much as $1.50 per conversion.
><snip>

Rob, I like this model very much. I'm director of online strategy for
Concentric Network Corporation and I'm looking exactly for opportunities
like this to offer to Concentric's subscriber base.

My model may be a little different than the one you are offering: I may want
to offer the product in your example to my customers for free (net cost to
me $3.50 in your model) as an incentive for them to sign up. I may discount
the cost of your product to my customers as an incentive instead of
pocketing the cash. Or I may ask you for permission to charge $10 per
customer and pocket a real difference!

The name of the game in this industry is FLEXIBILITY. We are all BUILDING
the model for how to get revenue in this industry, and we must be willing to
explore any idea that makes sense. Heck, if it doesn't work, we can all
change our web pages and go on. That's the beauty of the web. We can test
theories and see if they will work.

Depending on your product and/or service, I'd love to talk to you (and to
anyone else out there who wants a bunch o' eyeballs to come 'round your site).

Kristine

Kristine Loosley
Director of Online Strategy
Concentric Network Corporation
408 342 2808
kris_at_concentric.net

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