Re: Banner Banter

Tom Cunniff (tcunniff_at_the-cia.com)
Fri, 6 Sep 1996 12:06:05 -0400

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John Foulds writes:

>->Interactive off-or-online downloadable admodules that get around a
>browsers lack of functionality (hot)

One of the most dangerous misconceptions about "consumers" is that they
somehow live to consume advertising.

People change channels to avoid real-time, full-screen video :15
commercials on TV produced by top Hollywood directors, starring their
favorite celebrities.

Are we really going to expect them to download an "admodule"?

They might download a truly useful utility, or even a sponsored game

But they aren't going to download an "admodule". Not now. Not ever.

The limitations of browser functionality and teeny bandwidth is our
problem, not the consumer's.

-- Tom

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