Re: Banner Banter

John Foulds (ae684_at_freenet.carleton.ca)
Sat, 7 Sep 1996 01:21:28 -0400

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Tom Cunniff writes:

>> ->Interactive off-or-online downloadable admodules that get around a
>> browsers lack of functionality (hot)
> One of the most dangerous misconceptions about "consumers" is that they
> somehow live to consume advertising. ...
> Are we really going to expect them to download an "admodule"?

This brand of thinking is based on the broadcasting, spray, and mass media
model. Get that crystal ball back out. Think narrowcasting and MediaNet.
Think interractive as opposed to one-way.

ie, think about sites like Microsoft, Land's End, GM, and Kodak. They all
get a lot of hits from "prosumers" (the new phraseology for net consumers).

People actively seek out information to make good buying decisions. Think
of yourself, say you're buying a car and are thinking of a Volvo or a Saab.
If all the info was online, would you not browse it?

And if you were on the Volvo site, and they had a download for the model you
were interested in which contained complete specs, full CAD in VR, a video
walk through of the model and it's add-on features, test performance data
and reviews, etc, all packaged in a visually pleasing multimedia AV package
... would you not download it?

More and more buying will take place from the home as Ecash and security
mature and gain acceptance. And more and more buying will take place from
manufacturers offering markups well below retail. This means heavy traffic
on web sites by potential buyers.

The HTML and electric pages we have now are fine for bleeding edge
"prosumers", but when billions of people with their ENTER button on their
bank account are surfing in, we're going to see some wild admodules being
downloaded.

Things just keep going downhill for Willy Loman.

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John Foulds ae684_at_freenet.carleton.ca
Westboro, Ontario, Canada
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