Re: Admodules (was "Banner Banter")

David H Dennis (david_at_amazing.com)
Mon, 9 Sep 1996 08:09:13 -0700 (PDT)

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Tom Cunniff was kind enough to write us as follows:

> First of all, this sounds more like an "Infomodule" than an "Admodule" --
> which admittedly makes it more attractive.
>
> But I'm still not convinced.
>
> The "Admodule" you're describing is at least 1.5 to 2MB of data.
> Considering that most people are accessing the Web on 14.4 or 28.8 modems
> *and* that many of those people are paying for that access by the minute,
> you're asking for a fairly large time/money commitment from our customers.

I think an Admodule would be more like a Java applet or a Shockwave
presentation. Java and Shockwave are both enormous environments, and
yet enough people seem to have downloaded them (in the case of Java
it comes with your browser, of course) to make them worthwhile.

I think you could do a lot in a (say) 100k Java applet, and that would
be reasonably easy to download on a 14.4 modem if the consumer felt it
would be interesting or fun. I'm less convinced about Shockwave because
I /still/ haven't gotten around to installing it ...

I would agree that 2MB would really be stretching it, although I have
downloaded a 13MB movie from the SGI site. (But I have a 56k connection
and a whole bunch of computers so I just let it run overnight; I doubt
that this describes most of our audience :-) ).

(The 13MB movie had amazingly slick production values but, alas, didn't
tell me anything I didn't already know. But I'm typing this on a SGI
machine that I was convinced to try largely because of the web site -
just not that particular part of it).

D

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