Are <ALT= > tags considered banner impressions?

Patrick van der Valk (consult_at_betacyte.pt)
Fri, 13 Sep 1996 10:49:03 +0000

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Bom dia!,

I have not seen any discussion about this, so I thought I would put forth
this question.

We are selling banner advertisement, and we are having an arguments with a
customer that believes that the number of impressions to a banner is the
number of times the GIF file is loaded. We believe that since we use
<H2><IMG SRC="graphic.gif" ALT="example text"></H2>, the number of times the
page is loaded (with the banner at the top of the page), is the actual
number of impressions.

Anybody want to give their $0.02 worth?

One other question, how can we assure our customers that the logfiles are
correct? I seem to recall a company that authenticates page hits, but I
can't find them anywhere. I looked at www.netcount.com, but they are not the
ones that I saw before. Anybody?

Regards,

Patrick M. van der Valk, M.Sc.
Senior Marketing Consultant

=========================================================
** BetaCyte, Online Marketing Partner of ChemConnect **
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ChemConnect Online: http://www.chemconnect.com
Online Marketing: http://www.betacyte.com/market.html
Virtual Office: http://www.betacyte.com/welcome.html
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