ONLINE-ADS>> Re: Are <ALT= > tags considered banner impressions?

Mark J. Welch (markwelch_at_ca-probate.com)
Sat, 14 Sep 1996 15:15:24 -0700

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(1) If an advertiser doesn't want to pay for display of an ALT tag, then
the solution is simple: don't provide an ALT tag, or use a very short tag
(e.g. ALT="Ad"), if payment is based on impressions. (Arguably, the
webmaster may want to provide a good teaser ALT tag that would lead the
websurfer to load the banner, hence getting credit for the ad display.

(2) For advertisers who want to verify the exact number of banner loads, and
who don't trust the webmaster's server counts, load the ad directly from the
advertiser's web site. (This does require that the advertiser maintain a
fast, responsive web site able to handle the traffic, and of course a
separate banner file for each ad placement.)

-- Mark J. Welch, Esq. (Estate Planning, Probate & Trust Law)
-- http://www.ca-probate.com Pleasanton CA 510-462-8483
-- This message is not legal advice, and is not confidential.

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• Next in thread: Peter Hartley: "ONLINE-ADS>> Re: Are <ALT= > tags considered banner impressions?"

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