ONLINE-ADS>> Re: Are <ALT= > tags considered banner impressions?

Arlene Mathes-Schaf (ajms_at_kashrut.com)
Mon, 16 Sep 1996 18:11:39 -0500

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> We are selling banner advertisement, and we are having an arguments with a
> customer that believes that the number of impressions to a banner is the
> number of times the GIF file is loaded. We believe that since we use
> <H2><IMG SRC="graphic.gif" ALT="example text"></H2>, the number of times the
> page is loaded (with the banner at the top of the page), is the actual
> number of impressions.
>
> Anybody want to give their $0.02 worth?

Many people I know browse with graphics loading off. They will all increment
the page counter but will only see the "example text" line instead of the Banner.
The count of GIF file loads will be the number of banners displayed (not counting
caching on intermediate servers). The difference between the ALT text and the
banner might be meaningful to the client.

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