ONLINE-ADS>> Magazines online (was: Tracking Software...)

Klau (webmaster_at_shuttlemedia.de)
Tue, 17 Sep 1996 10:57:35 +0100

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Varun Arora <varora_at_giasbm01.vsnl.net.in> wrote

>(3) Among the services we're putting on, is a magazine for the younger
>generation called JAM. They are, understandably, worried that the web
>version might eat into circulation of their print version, reducing the
>print readers, and, therefore, reducing their ability to attract
>>advertising
>(after all, most advertisers in the country are interested only in
>print
>circulation figures). At the same time, placing the magazine on our
>server
>gives them the ability to reach a global audience, and places in India
>>where

First I want to let you know that there is a German Magazine by the
name of JAM (print and online) which could possibly cause some legal
problems. It is published by a bigger jeans company.

I understand that newspaper people are concerned that an online version
might draw away readers of the print version. We had this discussion
with a few customers.

But from our opinion readers will only use the online version to get an
overview and will nevertheless buy the print issue anyway. As a matter
of fact a monitor is very uncomfortable to take to bed for reading and
also very uncomfortable to read on the bus, tram and at certain other
places.

Kind regards

Klaus

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