NONE: ONLINE-ADS>> Re: newsletter advertising
ONLINE-ADS>> Re: newsletter advertising
Paul Sijtsma (berberp_at_dds.nl)
Tue, 17 Sep 1996 09:53:53 +0000
> Date: Mon, 16 Sep 1996 18:01:56 -0500
> To: online-ads_at_mailserv.tenagra.com
> From: ohi_at_inkspot.com (Debbie Ridpath Ohi)
> Subject: ONLINE-ADS>> newsletter advertising
>
> I publish a free biweekly email (text-only) newsletter targeted at writers
> on the net. In a year, I have picked up 5,000 subscribers, and my
> subscriber rate is gradually climbing (approx. 20/day at present). The
> newsletter is a companion publication to my writers' resource website.
>
> I am currently researching potential sponsors and what I should charge for
> advertising, but am having difficulty finding data for my particular
> situation. I can't really use hardcopy rates because the advertising will
> be text-only, though a banner ad could be used in the website. My marketing
> focus is on the newsletter, however, because I can give potential sponsors
> reliable, concrete numbers about a targeted audience who have requested the
> newsletter. The newsletter can also be read on the website and on AOL.
>
> Questions:
> Any suggestions on what I should charge?
> How should I charge? (annual? quarterly? reassessed each time on basis of
> number of subscribers?)
With this kind of sponsorship long term deals are best. An advertiser
wants to link his company or brand with your product. Try to sell 6
months or longer. A text (like this newsletter) at the top of your
newsletter is the most appropriate manner to sell 'advertsing-space'
in newsletters at the time. There are some possibilities to enclose
multi-media, but not many computers and e-mail software is ready for
fancy stuff.
Try to get more details from your subscribers (on-line
questionnaire? Hotwired is starting with interesting ways of on-line
research... inclusing ad-recall) Because you are aiming at a niche
your subscribers are very interesting for some advertisers. Because
of this your rate can be substantial higher compared to 'flat'
banners etc.
Vriendelijke groet/Kind regards,
Paul Sijtsma
Interactive Marketing Partner
De Parelvisserslaan 1 / 1183 RH / /Amstelveen / The Netherlands
TL +31 20 6560123 / FX +31 20 6560120 / EM imp_at_imt.nl
Come surfin' http://www.imt.nl/imp/
-------------------------------------------------------------------------
This week's Online Advertising Discussion List sponsors:
WEB ADVERTISING '96 How to Bring the World to Your Web Site.
Oct. 31-Nov. 1, New York. $1,000 in Free Web Advertising for each
company sending attendees. Info: http://www.thunderlizard.com/WebAdv.html
-----------------------------------------------------------
>>>>>>>>Announcing the 1996 CyberAtlas Web AdvertisingRoadmap<<<<<<<<<
Need quick answers? Get a copy of the Roadmap and find your way around
click-through, banner design, and much more: http://www.cyberatlas.com
-------------------------------------------------------------------------
