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NONE: ONLINE-ADS>> Re: Web ad brokers/agents?

ONLINE-ADS>> Re: Web ad brokers/agents?

S. Alles (allmedia_at_cris.com)
Tue, 17 Sep 1996 17:58:05 -0400 (EDT)

>>Does anyone know where I can find a list of companies that will help an
>advertiser locate ad space? I'm especially interested in agents who will
>help you locate bargains and good value at affordable cost.
>
>I've been able to find some "advertising networks" and some brokers here and
>there, but I'm wondering if there's a good directory or listing somewhere.

To my knowledge, the networks and brokers all represent the media sites
rather than the advertiser. Services like mine (media buying
services/agencies) and advertising agency media departments would do the
media placement job for the advertiser. Our job is to locate the best value
for the advertiser's investment. In doing so, we would evaluate the
different offerings from the networks, reps, brokers and individual sites
versus the client's advertising goals. I suppose there are some web
specialists among us just as there are some that specialize in radio or
newspaper, etc. But by and large most of us handle all media.

I'm not aware of any directory that really concentrates on the media
function of advertising but there are a number of general advertising
directories such as Yahoo's or Texas University's Advertising World.

Would love to see your piece when it's written - is it going to be on the
WWW? Sylvia Alles
AMS Advertising Media Planning/Buying/Consulting
allmedia_at_cris.com / http://www.cris.com/~Allmedia

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