ONLINE-ADS>> pricing a professional niche

Carey Linde (clinde_at_netlegal.com)
Wed, 18 Sep 1996 10:12:08 -0700

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I have recently launched The Surfing Lawyer website at http://www.netlegal.com

It is the most comprehensive site of its kind in Canada and is targeted at
lawyers only.

There is an enormous amount of advertising money being spent in the print
medium by the suppliers of goods and services to the legal profession. As
more and more lawyers learn to surf the Net, some of this advertising money
is going to go to putting up banner ads on sites visited by lawyers.

As I set out to try and attract some of that money ("Lots of luck!" I hear
you say) I could use some help, tips, suggestions from readers of this list
on how best to word the pitch, and, how to value a banner ad on a site that
is targeted to a single professional group - lawyers.

I hope you will visit the site and give me any feed back on how to make it
better.

Ciao
Carey Linde Vancouver
The Surfing Lawyer
All a Canadian Lawyer's Internet Needs!
http://www.netlegal.com
phone/fax: 604 - 684 - 7798

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