NONE: ONLINE-ADS>> Re:Future of web marketing
ONLINE-ADS>> Re:Future of web marketing
Mark Barbanell (markbar_at_aloha.net)
Wed, 18 Sep 1996 18:05:17 -1000 (HST)
To quote Ken Bond in part.....
These sites provide linkage that is valuable because anyone that visits our
site has an interest in our products and the web provides us with a world
wide distribution system at an enormous savings over general broadcast and
print.
Therefore we are suggesting that impressions, cpm's, etc., are not as
important as developing a link to our site and any site that has reasonable
traffic would be under consideration.
We suspect that within 3 years the number of hh and commercial users using
the net will increase quite substancially in part forced by the video modum
and access to the net with home tv. This will put an added value on
developing a more comprehensive media mix with cross marketing creative and
media placement - within media placement the measurement of all media will
take on the added dimension of interactive results based on a measurable
time frame and demonstrable feed back.
Ken has hit on one of the core fundamental ways to achieve effective
advertising on the internet.Getting off your butts and cutting deals(making
connections)all around the world by exchangeing links with people after you
contact them and break the ice and makeing the connections with others who
are involved in similar endevors as yourselves.I really think at this point
that crunching numbers is not the right approach to figure out valuable
advertising space Does the site bring in qualified clients and deliver a
reasonable % of sales from the people who take the time to actually read
and digest the information fuly at the site and then decide that this is
the right place to accomplish what they set out to do on the internet and
buy the product?It'll take years of research and actual experiences to
accumulate enough knowledge to make any reasonably based
projections.Why?Because the internet being used in this fashion
(advertizing)is really not very old now is it? Wasn't it just recently that
professors and military were the only ones using the net?
I'll say it again........Content ,a sales hook,professional
presentation,a fine product or service that is proven to be so with past
sales or client base,good indexing,much linking and networking help make
for strong sales.Will it ever be possible to entice enough people to a site
that it would become profitable to sell low profit items?Only time will
tell.But right now it is possible to sell big ticket items (in monetary
value) with a high profit margin that make it very cost effective to be on
the web as well as time effective.
So all this number stuff is relative.Just give me a nice site ,something
legitamately high quality to sell that doesn't taker a mil;lion sales to
make a profit and I'll show you how to make the site work.You can have a
site that produces lots of Click throughs and whatevers but does it
sell?Then I can show you a low key site that sells a limited supply item
and make large profits (percentage wise to inquiries) and then ask..Which
site is more successful...The one with very little sales and a million hits
or the one with a few hundred hits that sells a large % of the inquiring
parties buy the service/goods at a nice profit.Which one is successful to
you?
So designers,come up with an inovative idea.Sys-admins write the HTML better,
Site administrators...come up with the right product/service to sell on the
net,
Marketers link link and link some more and index your site everywhere.Don't
expect it to just work for you.It doesn't work like that......
I personally had the internet turn my whole financial posture around in
less than a year.....I had the right product for the time but the basic
premise is still universal in this game I think.What those universal truths
are is what we're after at this point...Right?
Just my humble opinion.
Mark Barbanell
River Estate Guest House
http://www.mmv.com/riverestate
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