ONLINE-ADS>> OEM bundling to promote online service

DEBORAH FECHNER (DFECHNER_at_inetpop.is.ge.com)
Thu, 19 Sep 1996 08:32:46 +0000

• Messages sorted by: [ date ][ thread ][ subject ][ author ]
• Archive Home Page
• Search
• Next message: Steve Knippel: "ONLINE-ADS>> Re: Types of Web ads?"
• Previous message: Ricci, Tom: "ONLINE-ADS>> Re: Corporate Advertising perspectives"

I'm putting together a marketing/promo plan for an online service and
one avenue that I'm considering is approaching OEMs of computer products
(used by our target market) about including a flyer/brochure about an
online service in the packaging of their products. Does anyone have any
experience with this sort of activity? I'm interested in understanding
the business model here, i.e. what type of payment is involved to the
OEM (is is a % of sales, an upfront fee, etc.), and what is the expected
hit rate from this type of effort?

Any thoughts or suggestions in this regard would be greatly appreciated!

Debbi Fecher
GE Information Services
dfechner_at_geis.geis.com

-------------------------------------------------------------------------
This week's Online Advertising Discussion List sponsors:

>>>>>>>>Announcing the 1996 CyberAtlas Web Advertising Roadmap<<<<<<<<
Need quick answers? Get a copy of the Roadmap and find your way around
click-through, banner design, and much more: http://www.cyberatlas.com

-----------------------------------------------------------

WEB ADVERTISING '96 How to Bring the World to Your Web Site.
Oct. 31-Nov. 1, New York. $1,000 in Free Web Advertising for each
company sending attendees. Info: http://www.thunderlizard.com/WebAdv.html

-------------------------------------------------------------------------

• Archive Home Page
• Search
• Next message: Steve Knippel: "ONLINE-ADS>> Re: Types of Web ads?"
• Previous message: Ricci, Tom: "ONLINE-ADS>> Re: Corporate Advertising perspectives"

With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.