NONE: ONLINE-ADS>> Re: Types of Web ads?
ONLINE-ADS>> Re: Types of Web ads?
Steve Knippel (knippel_at_istar.ca)
Thu, 19 Sep 1996 10:24:52 -0400
> Date: Wed, 18 Sep 1996 14:43:53 -0700
> To: online-ads_at_mailserv.tenagra.com
> From: Al Bredenberg <ab_at_copywriter.com>
> Subject: ONLINE-ADS>> Types of Web ads?
>
> Most often when we talk about Web ads we seem to be referring to
> banners or similar small display-type ads. But in a recent issue of
> Internet Marketing and Technology Report I was interested to find
> this listing of formats:
>
> Banner ad
> Promotional content ad
> Entitlement ad
> Mini-site
> Bridge page
>
> 2) Other than banners, what do you think is meant by the other formats
> on the list -- especially "entitlement ad" and "bridge page"? The
> article just gave this brief listing, with no definitions.
I assume "bridge page" refers to "metascreens" or "ad blips", described
in Vol.2, No. 12 of WEBWEEK. A full screen "You are now entering ...
sponsored by..." kind of page appears for 5 to 10 seconds between a site's
home page and a deeper page. Emulating the television model, the ads (to
me at least) aren't annoying if they don't take long to load. Examples
can be found "behind" http://www.word.com, which also uses a regular banner
ad on the home page, and http://www.charged.com.
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