Google
 

NONE: ONLINE-ADS>> Re: Animated GIFs

ONLINE-ADS>> Re: Animated GIFs

Tommy Oddo (tommy_at_oddo.com)
Sat, 21 Sep 96 17:38:10 -0000

> What do people think about animated GIFs? I finally took the plunge,
>and set some time aside and made one up, it turned out to be much easier
>than I had thought it would be.
> I invite anyone who is interested to check it out at:
>
> http://www.kingston.net/suboski/lab.html

Nice job Bill - you may want to slow it down a bit though - that guy is
falling awfully fast! :)

> I freely confess that it is simple, but then, the whole thing only
>took two hours. I am of a mind that these kinds of touches add greatly to a
>website; there is of course the Java route, but I have seen too many
>different programming languages featured as the "flavour of the month" to
>believe that Java is anything more than a weigh-station.
> So, what's the consensus?

Animated gifs can work nicely because a) they don't require any special
plug-ins, b) they are easy to create and c) they work with most browsers
- sort of. Most browsers that don't recognize animated gifs, will at
least display the first frame of your animation.

Still, as a web site designer, I cast my vote for what will eventually
become a standard on the web - Shockwave. This plugin allows viewers to
experience true multimedia presentations which are created with
Macromedia's "Director" which has a very powerful, English-like scripting
language called "Lingo". It's not as difficult to learn as Java but it is
certainly more challenging (and more powerful) than creating an animated
gif. "Lingo" has been around for roughly 7 years and has been used to
create many sophisticated, commercial cdrom titles.

Having said all this, it is obvious that animation is a great tool - it
gives us an opportunity to give the human eye something it craves -
movement. Still, there needs to be a good reason to use it - especially
on the web. Obviously, Bill is having a little fun, but there are many
commercial web sites that utilize animated gifs (and Shockwave) in a way
that does more harm than good. In other words, the same abuse that we see
with still images (no clear message, poorly rendered artwork, long
download times, etc.) also "raises it's ugly head" with moving images
many times over.

A final note: If you're interested in learning more about "Lingo",
Jennifer Bennett has written an excellent book called "Easy Lingo",
published by MIS:Press. I just bought a copy at Barnes & Noble (in
Houston).

O.k., I'm guilty. :-|

My web site was used in "Easy Lingo" as "a great example". There - I
confessed, but at least I don't work for Macromedia!!! :)

Tommy

_____________________________________________________________________
Tommy Oddo . . . . . . . . . . . . . . . . . . e-mail: tommy_at_oddo.com
Oddo Design - A Marketing Communications Firm for the Information Age
Corporate Headquarters: http://oddo.com/ . . . . .Voice: 713.531.8137

-------------------------------------------------------------------------
This week's Online Advertising Discussion List sponsors:

WEB ADVERTISING '96 How to Bring the World to Your Web Site.
Oct. 31-Nov. 1, New York. $1,000 in Free Web Advertising for each
company sending attendees. Info: http://www.thunderlizard.com/WebAdv.html

-----------------------------------------------------------

>>>>>>>>Announcing the 1996 CyberAtlas Web Advertising Roadmap<<<<<<<<
Need quick answers? Get a copy of the Roadmap and find your way around
click-through, banner design, and much more: http://www.cyberatlas.com

-------------------------------------------------------------------------


HOW TO JOIN THE ONLINE ADVERTISING DISCUSSION LIST

With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.

 


Online Advertising Industry Leaders:

Clicksor
List and Found
AdJungle
The Laredo Group

Add your company...

Laredo Group Interactive Advertising Training
AdJungle
List and Found
Clicksor
 



 


 
Online Advertising Discussion List Archives: 2003 - Present
Online Advertising Discussion List Archives: 2001 - 2002
Online Advertising Discussion List Archives: 1999 - 2000
Online Advertising Discussion List Archives: 1996 - 1998

Online Advertising Home | Guidelines | Conferences | Testimonials | Contact Us | Sponsorship | Resources
Site Access and Use Policy | Privacy Policy

 
2323 Clear Lake City Blvd., Suite 180-139, Houston, TX 77062-8120
Phone: 281-480-6300
 
Copyright 1996-2007 The Online Advertising Discussion List, a division of ADASTRO Incorporated.
All Rights Reserved.

Visit our other web sites:
Tennis Server | Tennis Server Ticket Exchange | MyCityRocks | MyCityRocks Ticket Exchange