ONLINE-ADS>> Re: Animated GIFs

David C. Krane (david_at_mcqtr.com)
Sun, 22 Sep 1996 21:43:52 -0700

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> What do people think about animated GIFs? I finally took the plunge,
>and set some time aside and made one up, it turned out to be much easier
>than I had thought it would be.
> I invite anyone who is interested to check it out at:
>
> http://www.kingston.net/suboski/lab.html

I agree with the post about how Shockwave will soon pave the way for
animated on-line advertising, but for the time being, I generally endorse
animated GIF89 banners...as long as the animation times out. I don't
believe in an ongoing moving image. This is annoying and distracting to
the surfer, and makes it next to impossible to drag your mouse over a link
and see where it goes without clicking on it (because at the bottom right
of your screen, the image status is shown as constantly refreshing).

CNET does an excellent job with their own GIF89 ad banners.

Also, in my experience with the AOL browser, it does not support GIF89s,
but will bring up the *last* frame in the animation, instead of the first,
as someone else on the list said before.

Cheers!

David :-)

David C. Krane
david_at_mcqtr.com
********************************************
Director of Electronic Media Services
McQUERTER ON-LINE
San Diego, CA
Voice: 619-450-0030
Fax: 619-450-3140
http://www.mcqtr.com
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