NONE: ONLINE-ADS>> Perverse incentives (was: What is a "bridge page"?)
ONLINE-ADS>> Perverse incentives (was: What is a "bridge page"?)
Jeff Leane (leane_at_emerge.com)
Mon, 23 Sep 1996 15:15:58 -0700
Hi, Peter --
Enjoyed your post (below), but I'm confused. Your grabber2.html page
repeated the word "autoresponders" 84 times, and came in #9 when I asked
AltaVista for autoresponders.
A competitor's page repeated it only 6 times, and came in #1.
This observation is not meant to slam you, it's meant to slam a system that
forces smart people to do crazy things, then inexplicably punishes their
effort. (I think economists use the term "perverse incentive.") Smarter
systems are possible, though.
Check out Identify at http://www.identify.com/webmasters.html
Identify is a new type of search engine that is specifically designed to
accept your instructions. You and many on-line advertisers are obviously
eager to talk to these systems, if only one would listen. Identify is the
first one that listens.
-- Best regards, Jeff
cc: Online-Ads
On 9/21/96, Peter Hartley wrote:
>Each of the search engines uses different logic for determining where,
>sequentially, each page appears in a heirarchy of pages. If you take the
>time and the trouble to find out and to experiment a little, you would find
>much merit is having separate bridge pages targeted at each search engine.
>
>This is where the use of automated submit engines really fails, unless you
>have gone down this time consuming procedure before you start, build the
>half dozen or more bridge pages that you need to suit the various sets of
>logic and (sometimes) illogical rules that the engines use, and then modify
>the submissions to each engine by changing the bridging page being submitted.
>
>If there are 20,000 references to whatever it is your page is promoting, it
>is very boring and time consuming work continuing to ensure that your page
>remains in the top half dozen that an engine turns up when using the logical
>key-words for its search. But that should be a part of our job.
+-----------------------------------------------------------+
|Jeff Leane V: 415-328-6700 |
|V.P. for New Ideas F: 415-323-3281 |
|Emerge Consulting E: leane_at_emerge.com |
|171 Forest Avenue W: http://www.emerge.com |
|Palo Alto, CA 94301 http://www.identify.com |
| http://www.well.com/user/leane |
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