ONLINE-ADS>> Modem Media's Proposed New Ad Model

jim waltz (jwaltz_at_dmn.com)
Tue, 24 Sep 1996 09:29:33 +0000

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Hi, all. I just learned that Modem Media is proposing a new model for web
advertising.

They would like to pay only for activity at their client's websites, not
for impressions or click-throughs. While this could be the most effective
use of advertising dollars, I am sure that some of you may have some
interesting thoughts and comments about this new model, so let's hear them!

If you are in favor of paying for advertising solely based on activity at
the advertiser's site, copy this sentence in your post and explain why.

If you are opposed to web ads based on the activity at the advertiser's
site, copy this sentence in you post and explain why.

Thanks, everybody. I'm looking forward to this discussion!

"Casbah--if music is your life's passion, we've got the aphrodisiac."
Casbah- http://casbah.dmn.com/
Win a free CD! Enter Casbah's Cowabunga CD Giveaway today!

Jim Waltz, Director Sales & Marketing Digital Music Network
jwaltz_at_dmn.com 319 Main Street,
Stoneham, MA 02180 p: 617.279.2895 f: 617.279.3507

DMN Media- reach 30 million raving online music fans. http://www.dmn.com/media

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