ONLINE-ADS>> Re: Modem Media's Proposed New Ad Model

Madvulcan (bruce_at_cache.net)
Tue, 24 Sep 1996 12:53:39 -0600 (MDT)

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>On Tue, 24 Sep 1996, jim waltz wrote:
>
>If you are opposed to web ads based on the activity at the advertiser's
>site, copy this sentence in you post and explain why.

I think NOT, Jim.

Site activity is strictly the responsibility of the advertiser, not the
site that's hosting the ad. That's like saying I'll only pay the newspaper
for the ad space if the customers come in and buy. It's it's up to the
client or their advertising agency, web consultant/designer, etc. to come
up with a site design that invites and encourages activity. Perhaps Web
designers should base their fees on that. Now there's a model that makes
sense.

Bruce Ackerman
VP Marketing
CacheNET, "The Internet Marketing Specialists"
http://www.cache.net/business/

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