ONLINE-ADS>> Re: Modem Media's Proposed New Ad Model

Bob Gordon (bgordon_at_theautochannel.com)
Tue, 24 Sep 1996 15:53:11 -0500

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>>If you are in favor of charging for advertising solely based on activity at
>>the advertiser's site, copy this sentence in your post and explain why.

We publish an advertiser supported site called www.theautochannel.com.

I will be more than happy to charge sponsors only for click throughs to
their ad or site. The only provisos are :

- The advertiser agrees to pay at least the same "cost per view" as they do
for their direct mail.
- As we are partners in the risk(actually we take all the risk)we must have
creative approval of the actual teaser ad and reserve the right to change it
when we say so.

With these criteria met we will take all our hard drive can handle...Just
call me at 502 584 4100.
Bob Gordon Gordon Communications
624 W. Main St. Louisville, KY 40202
502-584-4100 fax 502-568-2501
bgordon_at_theautochannel.com http://www.theautochannel.com

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