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NONE: ONLINE-ADS>> Re: Modem Media's Proposed New Ad Model

ONLINE-ADS>> Re: Modem Media's Proposed New Ad Model

Ricci, Tom (Tom.Ricci_at_mars.process.com)
Wed, 25 Sep 1996 09:14:14 -0400

<<<<If you are opposed to web ads based on the activity at the
advertiser's
site, copy this sentence in you post and explain why.>>>>

What advertiser wouldn't want to pay for advertising space based solely
on actual results (sales) on the advertiser's site. That means I
wouldn't have to do market research, understand my target audience,
understand the competitive positioning of my product, test the correct
pricing model, etc. before I actually introduced my product. I could
simply continue to run online ads at a multitude of sites and test
numerous variables until I found the winning formula. It could take
years of free advertising on your sites.

However, as attractive as this sounds, I would like to see online media
succeed as I find it a valuable resource and I don't think with this
model you have a fighting chance.

Tom Ricci
Contact Information:
Tom Ricci
Process Software Corporation
959 Concord St., Framingham, MA 01701
(508) 626-7546/FAX: (508) 879-0042
ricci_at_process.com/www.process.com

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