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NONE: ONLINE-ADS>> Re: Modem Media's Proposed New Ad Model

ONLINE-ADS>> Re: Modem Media's Proposed New Ad Model

Nabil M. El-Khodari (fits_at_servtech.com)
Wed, 25 Sep 1996 07:35:36 -0400

If you are opposed to web ads based on the activity at the advertiser's
site, copy this sentence in you post and explain why.

As all of us know, the customer will not click that banner except after
repeated impressions (6 or 7 times at least). So, each impression builds
up to the final click, which obviously most probably will come from
another site. You may argue that according to the law of probability,
this also equalizes the site's chance to get a click, which may be
right. I simply prefer to deal with this as number of impressions not
clickthroughs and not activity.

My 2 cents worth.

Sincerely,

-- 
Nabil M. El-Khodari       HTML Writers Guild    mailto:fits_at_servtech.com
Web designer     Software Contractors' Guild    Tel.: (416) 762-5135
http://www.geocities.com/RainForest/3285/       Fax.: (416) 762-3490
President, FITS (Falcon International Teleco./Translation Services)

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