NONE: ONLINE-ADS>> Re: Modem Media's Proposed New Ad Model

ONLINE-ADS>> Re: Modem Media's Proposed New Ad Model

Sean Pfister (
Wed, 25 Sep 1996 10:12:18 -0800

jim waltz <> writes:
>Hi, all. I just learned that Modem Media is proposing a new model for web

>They would like to pay only for activity at their client's websites, not
>for impressions or click-throughs.

I showed this to a colleague: she wants to know what "activity" is.

It's a good question. I'd also like to know if "activity" is something
standard that can be compared among sites in an apples-to-apples fashion.
Kind of like coverage, gross reach, gross impressions, net impressions and
net reach, cpm, GRPs...

sean pfister
director, research and analysis
CNET: The Computer Network
415-395-7805 x 1529
Fax: 415.395.9205

This week's Online Advertising Discussion List sponsors:

"The Ad From Hell" is just one of 11 songs that poke fun at marketing.
Check out for an ideal gift for anyone in the biz.
It's great blues music.


>>>>>>>>Announcing the 1996 CyberAtlas Web Advertising Roadmap<<<<<<<<
Need quick answers? Get a copy of the Roadmap and find your way around
click-through, banner design, and much more:



With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.


Online Advertising Industry Leaders:

Local SEO with Video
Houston SEO
Austin Web Design

Add your company...

Local SEO with Video


Online Advertising Discussion List Archives: 2003 - Present
Online Advertising Discussion List Archives: 2001 - 2002
Online Advertising Discussion List Archives: 1999 - 2000
Online Advertising Discussion List Archives: 1996 - 1998

Online Advertising Home | Guidelines | Conferences | Testimonials | Contact Us | Sponsorship | Resources
Site Access and Use Policy | Privacy Policy

2323 Clear Lake City Blvd., Suite 180-139, Houston, TX 77062-8120
Phone: 281-480-6300
Copyright 1996-2007 The Online Advertising Discussion List, a division of ADASTRO Incorporated.
All Rights Reserved.