ONLINE-ADS>> Re: Modem Media's Proposed New Ad Model

Sean Pfister (seanp_at_cnet.com)
Wed, 25 Sep 1996 10:12:18 -0800

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jim waltz <jwaltz_at_dmn.com> writes:
>Hi, all. I just learned that Modem Media is proposing a new model for web
>advertising.

>They would like to pay only for activity at their client's websites, not
>for impressions or click-throughs.

I showed this to a colleague: she wants to know what "activity" is.

It's a good question. I'd also like to know if "activity" is something
standard that can be compared among sites in an apples-to-apples fashion.
Kind of like coverage, gross reach, gross impressions, net impressions and
net reach, cpm, GRPs...

sean pfister
director, research and analysis
CNET: The Computer Network
seanp_at_cnet.com
415-395-7805 x 1529
Fax: 415.395.9205

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