ONLINE-ADS>> Re: HealthGate Guarantees click-rate

S. Alles (allmedia_at_cris.com)
Fri, 27 Sep 1996 16:49:21 -0400 (EDT)

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At 08:56 PM 9/26/96 -0400, S. Finer wrote in part regarding Bob Wyman's
proposal:

>He is a good example of a web publisher who cares about using the power of
>the technology to help his advertisers achieve satisfactory results.

Ditto! The element that really stood out for me was:

>3. HealthGate will monitor and publish to advertisers the
>"click-through rates" that we experience on the various spots on our
>site. Our ad rates will be partially tied to these rates -- i.e. our
>rates will be tied to a spot's proven yield.

This is valuable media buying research. It would also be excellent coming
from sites that prefer to adhere to impression-based pricing.

Sylvia Alles

AMS Advertising Media Planning/Buying/Consulting
email: allmedia_at_cris.com . url: http://www.cris.com/~Allmedia

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