Google
 

NONE: ONLINE-ADS>> Re: Modem Media's new model

ONLINE-ADS>> Re: Modem Media's new model

Donna Dolezal Zelzer (djz_at_efn.org)
Sat, 28 Sep 1996 12:42:01 -0700

At 12:28 AM 9/27/96, cliff.kurtzman_at_tenagra.com (Cliff Kurtzman) wrote
these words:

I'm more likely to click a
> banner when it is for a product or service I need at the time I am surfing.
> Until that time, seeing the banner continually builds and reinforces my
> awareness of the brand, but I won't click till later. If I later decide I
> need the product or service, and go back and the banner is gone, the sale,
> and all the brand building done, could well be lost unless I am able to
> remember the business name and find the site with a search tool.
>
<snip>
>
> My own experience offline is in some cases similar. Before I started
> buying my tennis gear from the Tennis Warehouse, I used a supplier I knew
> could be found in an ad in the back of Tennis Magazine. I couldn't tell
> you their name, but I'd instantly know their ad when I opened the magazine
> and saw it.
>
> Building a relationship with a customer requires gaining credibility, and
> that often comes through being visible in a sustained and consistent manner
> over a period of time. Having your banner be there one day and gone the
> next does not seem to be the best way to make yourself findable when
> someone decides it is time to actually buy your product.
>

I agree with this -- I've been irritated several times when I go back to a
page where i saw an ad I'm interested in, and it's not there anymore.
People need to know where to find you when they need you -- and a
consistent ad placement is one way to do this.

Donna

---------------------
Donna Dolezal Zelzer (djz_at_efn.org)
Starlady's Home Page: http://www.efn.org/~djz/index.html
----
The Online Birth Center (pregnancy, birth, midwifery, breastfeeding)
http://www.efn.org/~djz/birth/birthindex.html

-------------------------------------------------------------------------
This week's Online Advertising Discussion List sponsors:

>>>>>>>>Announcing the 1996 CyberAtlas Web Advertising Roadmap<<<<<<<<
Need quick answers? Get a copy of the Roadmap and find your way around
click-through, banner design, and much more: http://www.cyberatlas.com

-----------------------------------------------------------

"The Ad From Hell" is just one of 11 songs that poke fun at marketing.
Check out http://www.bizblues.com for an ideal gift for anyone in the biz.
It's great blues music.
-------------------------------------------------------------------------


HOW TO JOIN THE ONLINE ADVERTISING DISCUSSION LIST

With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.

 


Online Advertising Industry Leaders:

Local SEO with Video
Houston SEO
Houston Web Design

Add your company...

Local SEO with Video
 



 


 
Online Advertising Discussion List Archives: 2003 - Present
Online Advertising Discussion List Archives: 2001 - 2002
Online Advertising Discussion List Archives: 1999 - 2000
Online Advertising Discussion List Archives: 1996 - 1998

Online Advertising Home | Guidelines | Conferences | Testimonials | Contact Us | Sponsorship | Resources
Site Access and Use Policy | Privacy Policy

 
2323 Clear Lake City Blvd., Suite 180-139, Houston, TX 77062-8120
Phone: 281-480-6300
 
Copyright 1996-2007 The Online Advertising Discussion List, a division of ADASTRO Incorporated.
All Rights Reserved.