Google
 

NONE: Different twist on advertising

Different twist on advertising

The Bay Area Gardener (moholt_at_gardens.com)
Sun, 29 Sep 1996 09:46:28 -0800

I've been following the discussions on this list with interest over the
past two or three weeks (new member!) and filing them for future use. My
immediate situation is somewhat different and wonder if others are dealing
with it also. Advice as well as wild ideas are welcome.

I've just posted a gardening web site specific to the San Francisco Bay
Area (been up two weeks and is just in its infancy, we've got several
expansion plans that will go live between now and next spring).

http://www.gardens.com

I'll be looking to local nurseries and suppliers (and national
manufacturers) for some advertising support. Very few of these people
advertise on the web now.

In terms of setting rates I'm trying to come up with a formula that is
somewhere inbetween what would be charged in a speciality print magazine
(e.g. Sunset, Country Living, Fine Gardening) and telephone yellow pages.
Although I will be talking about "hits", most of my potential subscribers
aren't that sophisticated in web advertising (yet) and I've been testing
out instead the metaphor of a magazine subscription circulation.

We will do banner ads and link them to any exisiting pages (if available)
or do "pass through" ads to one page. (We'll offer a lower banner rate
within the directories included in the nursery and supply sections.)

Have any of you done this type of advertising? Thanks for any ideas.

Carol Moholt

-------------------------------------------------------------------------
This week's Online Advertising Discussion List sponsors:

>>>>>>>>Announcing the 1996 CyberAtlas Web Advertising Roadmap<<<<<<<<
Need quick answers? Get a copy of the Roadmap and find your way around
click-through, banner design, and much more: http://www.cyberatlas.com

-----------------------------------------------------------

"The Ad From Hell" is just one of 11 songs that poke fun at marketing.
Check out http://www.bizblues.com for an ideal gift for anyone in the biz.
It's great blues music.
-------------------------------------------------------------------------


HOW TO JOIN THE ONLINE ADVERTISING DISCUSSION LIST

With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.

 


Online Advertising Industry Leaders:

Local SEO with Video
Houston SEO
Houston Web Design

Add your company...

Local SEO with Video
 



 


 
Online Advertising Discussion List Archives: 2003 - Present
Online Advertising Discussion List Archives: 2001 - 2002
Online Advertising Discussion List Archives: 1999 - 2000
Online Advertising Discussion List Archives: 1996 - 1998

Online Advertising Home | Guidelines | Conferences | Testimonials | Contact Us | Sponsorship | Resources
Site Access and Use Policy | Privacy Policy

 
2323 Clear Lake City Blvd., Suite 180-139, Houston, TX 77062-8120
Phone: 281-480-6300
 
Copyright 1996-2007 The Online Advertising Discussion List, a division of ADASTRO Incorporated.
All Rights Reserved.