Different twist on advertising

The Bay Area Gardener (moholt_at_gardens.com)
Sun, 29 Sep 1996 09:46:28 -0800

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I've been following the discussions on this list with interest over the
past two or three weeks (new member!) and filing them for future use. My
immediate situation is somewhat different and wonder if others are dealing
with it also. Advice as well as wild ideas are welcome.

I've just posted a gardening web site specific to the San Francisco Bay
Area (been up two weeks and is just in its infancy, we've got several
expansion plans that will go live between now and next spring).

http://www.gardens.com

I'll be looking to local nurseries and suppliers (and national
manufacturers) for some advertising support. Very few of these people
advertise on the web now.

In terms of setting rates I'm trying to come up with a formula that is
somewhere inbetween what would be charged in a speciality print magazine
(e.g. Sunset, Country Living, Fine Gardening) and telephone yellow pages.
Although I will be talking about "hits", most of my potential subscribers
aren't that sophisticated in web advertising (yet) and I've been testing
out instead the metaphor of a magazine subscription circulation.

We will do banner ads and link them to any exisiting pages (if available)
or do "pass through" ads to one page. (We'll offer a lower banner rate
within the directories included in the nursery and supply sections.)

Have any of you done this type of advertising? Thanks for any ideas.

Carol Moholt

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