NONE: ONLINE-ADS>> Ways to Sell Ad Space

ONLINE-ADS>> Ways to Sell Ad Space

David Zinman (
Sun, 30 Mar 1997 19:26:55 -0800

In response to Bob Stewart's question:

>I have a <snip> general gardening site <snip>
> I denfinitely cannot handle ad sales in-house.
>I'm looking into some of the places that want to sell packages of ads, like
>Infoseek, Adbot Adsmart and Flycast. But they're all pretty inflexible and
>the last three seem to have no track record at all.
>Has anyone had experience finding ad reps for a Web site?

I have been following this list for quite some time, and often the
question of how to sell ad space on the web comes up. One FREE thing
that ANY site accepting ads can do is to get themselves listed in
MarketMatch by Focalink. It is a media planning tool for advertisers
and agencies to allow them to find sites that meet their target audience
objectives. Publishers are also starting to purchase the product to
allow them to position their site vs. their competition. You can view a
demo at:

To list your site in MarketMatch, just follow the above link. Over 40
agencies, including most of the top 20 in the US, are already using the
system to find sites. You can also submit questions there.

- Dave Zinman


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