NONE: Re: ONLINE-ADS>> Multiple Path Tracking?
Re: ONLINE-ADS>> Multiple Path Tracking?
Leo Sheiner (leo_at_netcomuk.co.uk)
Mon, 31 Mar 1997 16:50:09 +0100
rattner <rattner_at_quicklink.com> writes:
><snip>
>Each of these paths will have a unique URL presented to the consumer.
>My question is this: Is there any way to do this *without* actually
>mirroring the site five times? The specific information that we are
>looking to capture is (1) How many people came from each path and (2)
>How many of those people from each particular path actually submitted
>the enrollment form.
>
>I realize that this is a technical question but, hey, it's a marketing
>issue, no?
It sure is Bill,
There are a number of technical solutions. The simplest is to create a
bridge page for each referring URL and then to have a counter on each or
otherwise track it through your logs. If you need to track progress through
your pages and then right through to an order form (so that you know the
referrer that has resulted in a sale as opposed to traffic) you can use
cookies. If you have a problem with cookies because some browsers do not
support them and many users object to them then you need a clever CGI. It
so happens that we have developed one which I will be happy to send to any
on this list free of charge mailto:leo_at_nertcomuk.co.uk
If your technical capabilities are limited or you do not have the tools
needed to implement something a little sophisticated then we also operate a
service which provides that facility plus a number of additional benefits
to anyone wanting to rent space for Banners or get their banners exposed on
a performance related basis. http://global-m.com/safe.html
http://global-m.com for guaranteed profits on the Internet
mailto:leo_at_netcomuk.co.uk Telephone 44181 208 0220
Banner space to Buy or Sell? http://global-m.com/safe.html
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Resource site http://www.Chemicalweb.com
