NONE: Re: ONLINE-ADS>> Petry Network
Re: ONLINE-ADS>> Petry Network
David Hedbor (david_at_hedbor.org)
Tue, 01 Apr 1997 14:24:14 -0800
Mark J. Welch wrote:
> An obvious question for me to ask is, will these revenues
> pay your expenses? If not, then you should be exploring
> other options, such as replacing paid ads with exchange
> advertising that will increase traffic (if you can sustain
> increased traffic without any income), or even going ahead
> and closing down your site or trying to focus your efforts
> on demographic groups that will draw higher-paying ads.
>
> My own conclusion is that these reports may reflect the
> direction of web advertising -- I have long expected rates
> to inch downward so that CPM for untargetted advertising
> will be well under $10 CPM, while well-targetted advertising
> (when it finally comes into existence) may command greater
> premiums than previously thought (e.g. $100 to $500 CPM).
>
> (Obviously, Petry's figures are NOT final, insofar as they
> include ads that may be paid based on commission sales,
> so that traffic from March may result in additional
> royalties based on sales that are not reported until
> April or even May. I'd like to hear comments from Petry
> regarding the performance of the network to date.)
As said in the Link Exchange news group, and also on the list, this
revenue is based on transaction based ads only (and possibly CPC). The
CPM advertising should begin soon, or have begun already.
Of course I don't know exactly how much CPM ads they have sold, but I
have high hopes for Petry, compared to for example Commonwealth. We will
see what will happen in the future, but I think that those $0.57 CPM
will increase quite alot.
--
David Hedbor david_at_hedbor.org http://david.hedbor.org/
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