ONLINE-ADS>> HTML banners vs "click here" banners

Craig Ness (craig_at_i-traffic.com)
Tue, 1 Apr 1997 17:37:16 -0500 (EST)

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Does anyone have any insight into or pointers to research on the
performance (in terms of click-throughs) of HTML banners (search forms/pull
down menus) vs. non-HTML banners (animated or non-animated)?

Thanks in advance for your help.

_______________________________________________________________________________
Craig Ness T:212-465-1615 F:212-239-4763
Chief Surfer 1234 Broadway, NY, NY 10001
craig_at_i-traffic.com http://www.i-traffic.com
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