Re: ONLINE-ADS>> College student audience

Robert Kadar (rkadar_at_doubleclick.net)
Wed, 02 Apr 1997 13:11:39 -0500

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CPNet_at_aol.com wrote:

>On March 28, 97 (Online Ads # 60) Holley Atkinson said:
>>Hi O-A'ers, I'm looking for a way to place a buy in multiple college
>>markets and wonder if any of you have a lead to publishers or network
>>aggregators of college student audience...?
>

Hi - An alternative strategy to reaching college student by targeting
specific sites is to target users
based upon their domain -- in this case "edu" domain. On the DoubleClick
Network, in a one-month period, we can serve about 8 million ad banners
targeted to the "edu" domain. This translates to approximately a reach of
325,000 unique users. Quite a few advertisers have used this technique for
targeting the college market quite effectively.

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