Re: ONLINE-ADS>> User Survey

Brian Pomeroy (lunar_at_voicenet.com)
Wed, 02 Apr 1997 11:55:31 -0500

• Messages sorted by: [ date ][ thread ][ subject ][ author ]
• Archive Home Page
• Search
• Next message: Brian Pomeroy: "Re: ONLINE-ADS>> Spam"
• Previous message: Sanford Carr: "ONLINE-ADS>> Tranistory benefits from Search Engines"
• Maybe in reply to: Bob Stewart: "ONLINE-ADS>> User Survey"

At 09:43 AM 4/1/97 -0500, you wrote:
>I started running the user survey on my gardening site yesterday. In 24
>hours about 400 people have taken it, which I think is about 20% of the
>people who were confronted with it (a LOT better than my last survey.) One
>intersting finding, these people spend twice as much on computers as on
>gardening, and these are VERY avid gardeners.
>
>How long should I run this? Is there some absolute number I should aim for?
>If I do need to run it longer, is it OK to take it down for a few days and
>then put it up again, etc.?

You might want to run it indefinitely if people in the survey are requesting
information on products or services, or if you are going to use the results
to solicit advertisers. Plus, 400 responses in a 24-hour peroid is
impressive, so if you can keep up that rate and demonstrate that to an
advertiser, you're likely to pique their interest.

>Also, does anyone know off hand what percentage of people own their homes?
>I'm getting 89% and wanted to know if that is much higher than normal.

That percentage seems quite high. But then again, if that figure comes from
your survey, bear in mind that the majority of people interested in a
gardening Web site are going to own property in which to garden.

Brian Pomeroy
Web Editor, SLACK Inc.
http://www.slackinc.com/yoursite/
Author, "BeginnerNet: A Beginner's Guide to the
Internet and WWW" http://www.slackinc.com/books/33225.htm
bpomeroy_at_slackinc.com * lunar_at_voicenet.com

• Archive Home Page
• Search
• Next message: Brian Pomeroy: "Re: ONLINE-ADS>> Spam"
• Previous message: Sanford Carr: "ONLINE-ADS>> Tranistory benefits from Search Engines"
• Maybe in reply to: Bob Stewart: "ONLINE-ADS>> User Survey"

With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.