NONE: ONLINE-ADS>>
ONLINE-ADS>>
Geoff.Richards_at_redwood-publishing.com
Wed, 02 Apr 1997 12:01:13 GMT
Date: Tue, 1 Apr 1997 18:32:46 +0000
To: online-ads_at_o-a.com
From: "Ryan Scott" <rscott_at_netcreations.com>
Subject: Re: ONLINE-ADS>> Controlled Emailing
> 1. An associate uses an autoresponder to send a FAQ
> document to persons who have visited his home page and
> want more product info than is available at the site. This
> method enables him to get e-mail addresses for those
> who have shown thru this behavior a higher level of interest
> in product than those who have just browsed the homepage
> and left. He databases those e-mail addresses. Several
> weeks after they have requested info from the autoresponder
> and if they have not closed on sale, he'll send a polite f-up.
> Soooo.... is this f-up spamming? What are your thoughts
> on this?
I can tell you its extremely annoying. Business Kindergarten: Don't Piss Off
The Customer.
If they didn't specifically request to be added to a list, you are
doing them a disservice.
Whether or not it is spam is academic.
> 2.. This same person is contemplating a move of the
> info on the autoresponder to his site -- the simple 'if you
> want to know more" click here .. hyperlink to the next
> page with all the detail. He's been up-in-the-air on this
> because he doesn't want to lose the e-mail address info
> (and f-up capacity) he gets by keeping the detailed info
> on the autoresponder. Reactions? Solutions? Other's
> input?
Just ASK people if they want to be put on a list, you'll be surprised
how many people DO. Those people are going to be good clients. You
don't have to make them mad to get them to buy, they *want* mail from
you.
I'm not implying you or pullman.com or whoever is party to this
syndrome, (I would not know) however: I think much of the
motivation behind spamming is GREED, pure and simple. People think
that by contacting more people more often they will make more sales
when in fact their best sales, their repeat sales are going to come
from a much smaller universe of people. People who want to receive
mail from them. I seriously doubt that by putting people on a list
without their permission is going to generate a great deal of sales,
and could easily turn the potential client into someone who refuses
to do business with you.
WHY people would want a list of people who were tricked into getting
on that list in the first place is incomprehensible. In the real
world, that might work. But on the Net, it does not, yet.
______________________________________________________________________
Ryan Scott - rscott_at_netcreations.com - 718 522 1531
- Reinventing Direct Marketing on the Net -
NetCreations, Inc - http://www.netcreations.com/
- Targeted 100% OPT IN Email -
PostMaster Direct Response - http://www.postmasterdirect.com/
*be sure to quote me in your reply*
